Vacationers have been flocking to the Daytona Beach area for more than a century. During the late 1800s, the area caught the attention and imagination of many wealthy northern tycoons who found the land favorable for investment. One such mogul, Matthias Day, was the founding father of what was then called Daytona. He had built the first hotel, the Palmetto House, in 1874.

The trend continued with other entrepreneurs endeavoring to build a city of commerce and vision. Commodore Charles Burgoyne began by building a community center in Daytona Beach in the early 1900s. Burgoyne organized concerts along the riverfront actively promoting the town's events to travelers. Later, John D. Rockefeller discovered Ormond Beach's immaculate golf courses and made his winter home at The Casements.

Automobile racing became a regular pastime along the hard-packed beaches at the turn of the 20th Century. Ormond Beach became known as the "birthplace of speed" due to the various land speed records set there. In 1947, the National Association of Stock Car Auto Racing was founded in Daytona Beach. Motorsports gained new ground in 1959 with the opening of the Daytona International Speedway, which continues to satisfy hundreds of thousands of speed-hungry fans each year. Today, the Daytona Beach area entertains approximately 8 million visitors each year. Visitors come from around the world to relax and recreate on one of the most beautiful, family-friendly beaches in Florida.

For more information about the history of the Daytona Beach area, be sure to visit the Halifax Historical Museum located in downtown Daytona Beach.